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Liang Ning · illustrated avatarLiang NingAnalytical perspectiveLN-P04

PRODUCT ADVISORY COUNCIL

Verify identity through behavior

Interpret motives through actual behavior, not demographic stereotypes.

Product Advisory Council · Method card
Liang Ning · illustrated avatarLiang NingAnalytical perspectiveLN-P04

The method

Verify identity through behavior

Interpret motives through actual behavior, not demographic stereotypes.

When to use it

  • Fashion, beauty, content, and experience products.

Ask yourself

  • Are people buying function or a sense of identity?

Put it into action

  • Discuss the most recent real purchase: its setting, alternatives, and desired expression. Test explanations across situations and groups.

Keep these limits in mind

  • Allow explanations to be disproved. Non-purchase can reflect budget or access, not necessarily lack of desire.
Method summary · Not a personal quote

An analytical method adapted from the public skill package, not a reply or endorsement by the person represented.
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