PRODUCT ADVISORY COUNCIL
Test the real situation
The method
Test the real situation
Liking a description differs from choosing a solution during a real task.
When to use it
- Reviewing a feature or pricing proposal.
Ask yourself
- Research says people like it. Why does nobody use it?
Put it into action
- Identify the trigger and compare alternatives in a complete use and payment situation. Start with one testable setting.
Keep these limits in mind
- Simulated scenarios and individual cases cannot replace observing real choices.