PRODUCT ADVISORY COUNCIL
Measure task efficiency
The method
Measure task efficiency
A tool can improve by helping people finish sooner.
When to use it
- Users have a clear task.
Ask yourself
- Should a tool increase time spent in the product?
Put it into action
- Measure completion, elapsed time, and repeat use together. Separate productive activity from time wasted looking for a way forward.
Keep these limits in mind
- Entertainment need not end quickly, and tools still need retention. An intention to save time is not proof of shorter tasks or better relationships.