A method worth keeping close.

Mike Krieger · illustrated avatarMike KriegerAnalytical perspectiveMK-P04

PRODUCT ADVISORY COUNCIL

Collect reasons, not just ratings

Feedback becomes more useful when its task context and reasons are preserved.

Product Advisory Council · Method card
Mike Krieger · illustrated avatarMike KriegerAnalytical perspectiveMK-P04

The method

Collect reasons, not just ratings

Feedback becomes more useful when its task context and reasons are preserved.

When to use it

  • Model behavior varies and satisfaction is hard to reduce to a score.

Ask yourself

  • We have likes and dislikes. How do we use them?

Put it into action

  • Group desired changes by failure type, turn the main patterns into reproducible cases, and check improvements and regressions.

Keep these limits in mind

  • Feedback may overrepresent extremes. Follow current notices and authorization; historical data policies are not present promises.
Method summary · Not a personal quote

An analytical method adapted from the public skill package, not a reply or endorsement by the person represented.
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