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A method worth keeping close.

Yu Jun · illustrated avatarYu JunAnalytical perspectiveYJ-P01

PRODUCT ADVISORY COUNCIL

Relative user value

Users weigh the new benefits against their current solution and the cost of switching.

Product Advisory Council · Method card
Yu Jun · illustrated avatarYu JunAnalytical perspectiveYJ-P01

The method

Relative user value

Users weigh the new benefits against their current solution and the cost of switching.

When to use it

  • The target situation and alternatives are understood.

Ask yourself

  • Will extra features make users switch?

Put it into action

  • Observe how they complete the task today. List added benefits, existing benefits, and learning or migration costs before testing the new offer.

Keep these limits in mind

  • This is a qualitative comparison, not a scoring formula. Finding weaknesses in alternatives does not justify deliberately damaging them.
Method summary · Not a personal quote

An analytical method adapted from the public skill package, not a reply or endorsement by the person represented.
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