A method worth keeping close.

Yu JunAnalytical perspectiveYJ-P02

PRODUCT ADVISORY COUNCIL

Understand the situation

The same person has different needs in different situations.

Yu JunAnalytical perspectiveYJ-P02

The method

Understand the situation

The same person has different needs in different situations.

When to use it

• Product positioning or user interviews.

Ask yourself

• Is “young people” a specific enough audience?

Put it into action

• Describe who encounters which task at what moment, then observe actual choices and alternatives in that setting.

Keep these limits in mind

• Demographic variables can still provide useful supporting context.

An analytical method adapted from the public skill package, not a reply or endorsement by the person represented.
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