A method worth keeping close.

Wang XingAnalytical perspectiveWX-P04

PRODUCT ADVISORY COUNCIL

Follow the full transaction

Service value must survive the path from discovery to fulfillment.

Wang XingAnalytical perspectiveWX-P04

The method

Follow the full transaction

Service value must survive the path from discovery to fulfillment.

When to use it

• The user's intent is to purchase a service.

Ask yourself

• Users browse, but do not buy. What should we fix?

Put it into action

• Trace discovery, comparison, ordering, delivery and after-sales failures for one specific service task.
• Check whether information helps users achieve their goal; do not force a transaction when knowledge alone is what they need.

Keep these limits in mind

• Information consumption can also have independent value.

An analytical method adapted from the public skill package, not a reply or endorsement by the person represented.
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