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A method worth keeping close.

Wang Xing · illustrated avatarWang XingAnalytical perspectiveWX-P03

PRODUCT ADVISORY COUNCIL

Use the real market boundary

For local services, the relevant market is often the area in which people actually choose.

Product Advisory Council · Method card
Wang Xing · illustrated avatarWang XingAnalytical perspectiveWX-P03

The method

Use the real market boundary

For local services, the relevant market is often the area in which people actually choose.

When to use it

  • Local two-sided service markets.

Ask yourself

  • The market is huge. Why are we struggling?

Put it into action

  • Count effective supply, active demand and delivery reach within the area users can actually choose from.
  • Inspect matching failures, waiting and repeat purchases by area; national totals can hide local gaps.

Keep these limits in mind

  • A fixed population threshold is not a universal rule.
Method summary · Not a personal quote

An analytical method adapted from the public skill package, not a reply or endorsement by the person represented.
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