PRODUCT ADVISORY COUNCIL
Build a staged path through cost
The method
Build a staged path through cost
Break a long-term adoption goal into deliverable stages.
When to use it
- New technology is costly and early customers differ from mass-market users.
Ask yourself
- The technology is expensive. How do we start?
Put it into action
- Define early customers, willingness to pay, current costs, and the evidence required for the next cost reduction. Do not book future scale benefits today.
Keep these limits in mind
- Premium-first is not universal. Historical prices or schedules are not promises already fulfilled today.