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A method worth keeping close.

Steve Jobs · illustrated avatarSteve JobsAnalytical perspectiveSJ-P01

PRODUCT ADVISORY COUNCIL

Focus your investment

Concentrate resources on the product's clearest user value.

Product Advisory Council · Method card
Steve Jobs · illustrated avatarSteve JobsAnalytical perspectiveSJ-P01

The method

Focus your investment

Concentrate resources on the product's clearest user value.

When to use it

  • Resources are fragmented and the core value is clear.

Ask yourself

  • Too many features: which should go first?

Put it into action

  • Ask what one thing must be excellent. Sort the rest into keep, merge, or stop, accounting for migration and exit costs.

Keep these limits in mind

  • Include effects on users, employees, assets, and cash; do not copy a historical cutback ratio. A better path imagined afterward is not a proven business outcome.
Method summary · Not a personal quote

An analytical method adapted from the public skill package, not a reply or endorsement by the person represented.
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