PRODUCT ADVISORY COUNCIL
Look for newly possible behavior
The method
Look for newly possible behavior
Connect newly feasible capabilities to concrete tasks and intensive real use.
When to use it
- A new platform or technology creates many similar startup ideas.
Ask yourself
- Where should we look for an AI startup opportunity?
Put it into action
- Record what changed, who uses it frequently, and their alternatives. Test sustained use with a small sample.
Keep these limits in mind
- Intensive use does not prove willingness to pay. A real trend does not guarantee that your company wins.