A method worth keeping close.

Sam Altman · illustrated avatarSam AltmanAnalytical perspectiveSA-P04

PRODUCT ADVISORY COUNCIL

Look for newly possible behavior

Connect newly feasible capabilities to concrete tasks and intensive real use.

Product Advisory Council · Method card
Sam Altman · illustrated avatarSam AltmanAnalytical perspectiveSA-P04

The method

Look for newly possible behavior

Connect newly feasible capabilities to concrete tasks and intensive real use.

When to use it

  • A new platform or technology creates many similar startup ideas.

Ask yourself

  • Where should we look for an AI startup opportunity?

Put it into action

  • Record what changed, who uses it frequently, and their alternatives. Test sustained use with a small sample.

Keep these limits in mind

  • Intensive use does not prove willingness to pay. A real trend does not guarantee that your company wins.
Method summary · Not a personal quote

An analytical method adapted from the public skill package, not a reply or endorsement by the person represented.
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