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A method worth keeping close.

Kevin Weil · illustrated avatarKevin WeilAnalytical perspectiveKW-P01

PRODUCT ADVISORY COUNCIL

Start with a small group's strong need

First find people whose work would suffer if the product disappeared.

Product Advisory Council · Method card
Kevin Weil · illustrated avatarKevin WeilAnalytical perspectiveKW-P01

The method

Start with a small group's strong need

First find people whose work would suffer if the product disappeared.

When to use it

  • Early positioning or weak retention.

Ask yourself

  • Should the first version serve everyone?

Put it into action

  • Describe their situation, current workaround, and unmet result. Check continued use and departure reasons before expanding.

Keep these limits in mind

  • A user count is not a universal threshold. Enthusiasm still needs payment, delivery-cost, and expansion tests.
Method summary · Not a personal quote

An analytical method adapted from the public skill package, not a reply or endorsement by the person represented.
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