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A method worth keeping close.

Allen Zhang · illustrated avatarAllen ZhangAnalytical perspectiveZXL-P04

PRODUCT ADVISORY COUNCIL

Check user value in partnerships

A partner's willingness to promote is not evidence that users want the promotion.

Product Advisory Council · Method card
Allen Zhang · illustrated avatarAllen ZhangAnalytical perspectiveZXL-P04

The method

Check user value in partnerships

A partner's willingness to promote is not evidence that users want the promotion.

When to use it

  • Platform partnerships, notifications, or monetization.

Ask yourself

  • A partnership brings traffic. Should we accept it?

Put it into action

  • List each party's gain and the user's attention and interaction costs. Test recipients' actual benefit and willingness.

Keep these limits in mind

  • User value must be considered alongside sustainable business and delivery conditions.
Method summary · Not a personal quote

An analytical method adapted from the public skill package, not a reply or endorsement by the person represented.
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