PRODUCT ADVISORY COUNCIL
Close the business loop
The method
Close the business loop
Distinguish the user, payer, and party bearing delivery costs.
When to use it
- You are responsible for the overall business outcome.
Ask yourself
- People use it. Why does it not make money?
Put it into action
- Map the exchange from demand through production, sales, and delivery. Find where value goes unpaid or costs absorb the revenue.
Keep these limits in mind
- Overall responsibility does not remove specialist roles. Every component need not profit immediately, but accumulated knowledge, teamwork, and trust still need testable evidence.