Tim CookAnalytical perspectiveTC-P04PRODUCT ADVISORY COUNCIL
Design for product impact and responsibility
Tim CookAnalytical perspectiveTC-P04The method
Design for product impact and responsibility
Assess both benefits and harms to users, particularly how data use affects their ability to choose for themselves.
When to use it
- Products collect sensitive data, influence behavior or create significant effects beyond the immediate interaction.
Ask yourself
- Who benefits, and who bears the costs of errors, leaks or surveillance?
- Can users understand and control how their data is used?
Put it into action
- Assign responsibility for preventing, receiving feedback on and remedying major harms.
- Test whether data minimization and user choice work in the actual process.
Keep these limits in mind
- A speech about values does not establish a company’s actual performance.
- Tie responsibility to real risks and remedies; abstract values cannot replace functional, legal or safety validation.