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Liang Ning · illustrated avatarLiang NingAnalytical perspectiveLN-P01

PRODUCT ADVISORY COUNCIL

Find where value meets demand

Effort and quality alone do not establish commercial value.

Product Advisory Council · Method card
Liang Ning · illustrated avatarLiang NingAnalytical perspectiveLN-P01

The method

Find where value meets demand

Effort and quality alone do not establish commercial value.

When to use it

  • Starting a product or revising its value proposition.

Ask yourself

  • We worked hard. Why will users not pay?

Put it into action

  • Identify a specific person, moment, and reason to choose and pay. Look for actual choices and transactions, not only compliments.

Keep these limits in mind

  • Meaning and social value are not always chargeable value; this does not invalidate public-interest products.
Method summary · Not a personal quote

An analytical method adapted from the public skill package, not a reply or endorsement by the person represented.
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