A method worth keeping close.

Sam AltmanAnalytical perspectiveSA-P01

PRODUCT ADVISORY COUNCIL

Validate user love before growth

Look for users who return voluntarily and recommend the product.

Sam AltmanAnalytical perspectiveSA-P01

The method

Validate user love before growth

Look for users who return voluntarily and recommend the product.

When to use it

• An early product is seeking durable demand.

Ask yourself

• Should we buy ads or improve the experience first?

Put it into action

• Check whether use continues without acquisition campaigns. Fix the core experience, then test new acquisition on a small scale.

Keep these limits in mind

• Referrals are one signal, not a universal threshold. In low-frequency or enterprise contexts, also examine renewal, use, and outcomes.

An analytical method adapted from the public skill package, not a reply or endorsement by the person represented.
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